Brand identity is the foundation of the success of any company, big or small, and a strategic plan
                            Branding is the perfect solution in a market full of many competitors
                            
 The identity of the company is the promise that tells the consumer, it tells the consumer what they offer
                            of quality and what differentiates you from competitors. Company or brand identity
                            
 Derive from who you are, the goal you want your company to reach.